I build design systems for humans, engineers, and AI. Over the past decade, I've helped startups, scale-ups, and global enterprises create the foundations that enable teams to design, build, and ship better digital experiences—faster. My focus is on design systems, design operations, accessibility, and the processes that enable product teams to scale without losing quality, consistency, or velocity.

I believe design systems are more than component libraries. They're products in their own right: living ecosystems of principles, patterns, tooling, documentation, and governance that help organisations align around a shared way of building. When done well, they create clarity, reduce friction, and empower teams to focus on solving meaningful user problems.

My work sits at the intersection of design, engineering, and product. Whether I'm defining a contribution model, improving accessibility, establishing naming conventions, aligning design and code, or helping teams adopt new ways of working, I'm motivated by creating systems that are both practical and sustainable.

More recently, I've become increasingly interested in how AI is reshaping the way products are designed and built. As AI-assisted workflows become part of everyday product development, I believe design systems must evolve to support not only humans and engineers, but also AI. The quality of our architecture, documentation, naming conventions, and component APIs will increasingly determine how effectively teams can build with intelligent tools.

Today, my mission remains simple: build intelligent systems that help people create better digital experiences at scale—without sacrificing usability, accessibility, or craftsmanship.

Outside of work, I've begun transforming a long-standing passion into a personal project focused on collecting, researching, and trading vintage watches.