Turning design systems into a strategic advantage
I’m a Swiss-born product designer specialised in design systems. I build and lead systems as strategic infrastructure—not as side projects, not as libraries, but as products that shape how organisations design, build, and scale.
Most design systems don’t fail because of craft—they fail because of how they’re operated. They start with strong intent, good people, and thoughtful components. Then they slowly become too rigid to adapt, too under-documented to adopt, and too precious to challenge. Teams stop using them. Workarounds creep in. Consistency becomes performative. And eventually, someone suggests starting over—again.
I don’t believe most teams need a new system. They need to fix the one they have.
That means shifting the focus from artefacts to operations. From control to enablement. From “owning components” to building a system people can actually carry forward. A design system is only as strong as the team’s ability to understand it, trust it, and contribute to it without friction. This is where I focus my work.
I help teams build shared language across tokens, components, and decision-making. I set up governance that enables instead of blocks. I make contribution safe, clear, and scalable. And I bring design, product, and engineering back into alignment so the system has a real place to live—not floating somewhere between Figma and production.
Along the way, I’ve helped hundreds of product people move faster by removing ambiguity and creating structure that actually holds. Increasingly, that also means making systems legible to machines—supporting AI-assisted workflows, code generation, and tools that require a level of clarity most systems weren’t originally designed for.
I also see design systems as one of the most effective levers for meeting regulatory requirements like the European Accessibility Act1. Accessibility doesn’t scale through guidelines alone—it scales through implementation. By embedding accessibility into tokens, components, interaction patterns, and workflows, teams move from reactive compliance to built-in, repeatable accessibility across products.
I work across strategy and execution: auditing what exists, deciding what’s worth keeping, rebuilding what isn’t, and putting in place the foundations that make the system sustainable long after I’m gone. Because the goal isn’t to build a perfect system. It’s to build one the team doesn’t outgrow.
I’m open to leadership roles across EMEA where design systems are treated as a core lever for product quality, velocity, and long-term resilience—not just a layer of polish.
I align design, engineering, and product around shared outcomes, establish clear governance, ownership, and drive adoption by making design systems trusted foundations that accelerate delivery at scale.
I believe design systems should be a flooring, not a ceiling—providing strong foundations that enable teams to move faster and innovate, not constrain them.
I’ve often observed this pattern among scale-up organisations during their early growth phase. Design systems become essential when scale introduces friction, and I help organisations put the right foundations in place early to prevent fragmentation and enable sustainable growth.
Design systems are a strategic capability, not a short-term initiative—their impact compounds over a 1–2 year horizon (quicker in scale-up) as adoption, governance, and platform integration mature across the organisation. Design systems make products sustainable for the long game.
If your organisation has not yet conducted a formal assessment against the European Accessibility Act1 requirements. Through structured accessibility audits and compliance roadmaps, I help organisations identify accessibility gaps and implement the necessary design, product, and development changes required.
1The European Accessibility Act (EAA), Directive (EU) 2019/882, becomes mandatory across the EU by June 28, 2025, requiring key digital products and services to be accessible to persons with disabilities. It applies to e-commerce, banking services, e-books, transportation websites, and smartphones, enforcing WCAG 2.1 standards to ensure equal, user-friendly access.
Most organisations don’t need a new design system.
They need to fix the one they already have. I help teams rebuild trust, clarity, governance, and operational consistency so systems become sustainable foundations—not abandoned side projects living somewhere between Figma and production.