Maxime Amoudruz résumé
I build design systems for humans, engineers, and AI. Over the past decade, I've helped startups, scale-ups, and global enterprises create the foundations that enable teams to design, build, and ship better digital experiences—faster. My work spans design systems, accessibility, design operations, and product development, with a focus on creating scalable systems that balance consistency, flexibility, and usability.
I believe design systems are more than component libraries. They're products in their own right: bringing together principles, patterns, tooling, documentation, and governance to help organisations align around a shared way of building. When done well, they reduce friction, improve quality, and empower teams to focus on solving meaningful user problems.
Today, I'm particularly interested in how AI is transforming product development. As AI-assisted workflows become increasingly common, I believe design systems must evolve to support not only designers and engineers, but also the intelligent tools they use. My goal remains simple: build systems that help teams create better products at scale—without sacrificing accessibility, craftsmanship, or speed.
Experience
Global Design Systems Lead
NielsenIQ
Led design systems and design operations strategy across a large-scale ecosystem. Drove convergence of NIQ and GfK products, aligning 40+ features teams through shared principles, components, and workflows. Scaled impact across regions and divisions, influencing features used by 20K+ clients globally.
Senior Design Systems Designer
GfK (acquired by NielsenIQ)
Hired as a specialist to restart and transform a dormant system into a trusted source of truth. Aligned 20+ feature teams around scalable foundations, governance, and adoption at enterprise level.
Senior Product Designer
Arachnys (acquired by AML Rightsource)
Joined a cross-functional team to establishing the product foundations—leading the design of its core experiences such as navigation and primary features—of a new white-label solution leveraging existing APIs to combat financial crime and improve KYC solutions.
Senior Product Designer
Crowdhouse
Joined Crowdhouse as the company's first Product Designer during a period of rapid growth from 10 to 160+ employees. Over time, I assumed broader leadership responsibilities, driving strategic product initiatives and the evolution of the company's design system.
Product Designer
Punch Group
Worked within a multidisciplinary agency environment delivering products and digital experiences for startups and established organisations across multiple industries. Clients include: SoChat, Vantage, KonMari Media, and University of Michigan.
Product Designer
Fiverun (acquired by Vista Equity Partners)
Joined the startup as 0→1 Product Designer, creating the product experience for its native iOS application for both iPhone and iPad which was used by enterprises and retailers to enhance their in-store customer experience—think Square® Point of Sale solution.
Junior Web Designer
BuxumLunic
Gained hands-on experience in website design and development. Built foundational skills across UI, layout, and implementation while working closely with developers and clients. Clients include: University of Geneva, Swiss Wine, Tamedia, and Pictet Bank.
Education
Associate of Arts (A.A.), Game and Interactive Media Design
Centre de Formation Professionnelle Arts
Capabilities
My work is centred on design systems, including tokens, theming, multi-brand systems, component architecture, and system governance. I view design systems not as a collection of artefacts, but as a people-driven capability that enables consistency, scale, and shared decision-making across organisations—while continuously evolving to support increasingly AI-enabled and adaptive product ecosystems.
Beyond hands-on design execution, I partner closely with product and engineering by leveraging AI alongside tools such as Figma (Design, FigJam, Make), ChatGPT, Codex, Miro, Jira, and Asana to streamline workflows, automate repetitive tasks, and accelerate collaboration. Whether generating prototypes, improving documentation, supporting design exploration, or creating operational tooling, I use AI as a practical collaborator that reduces operational overhead, helps teams maintain momentum ahead of development, and frees up more time for high-value design thinking, strategy, and user experience.
I design and evolve design systems that bring clarity, consistency, and speed to product development—turning fragmented UI work into a shared foundation teams can rely on.
I explore how agentic workflows can assist design systems by automating documentation, accelerating component creation, and making system knowledge easier to access.
A successful system isn't just designed—it's adopted. I help teams structure the processes, governance, and roadmaps that allow design systems to grow with the organisation.
My product design background ensures systems support real user experiences. I focus on elegant solutions that improve usability without adding unnecessary complexity.
I leverage modern design and collaboration tools to streamline workflows between design, product, and engineering teams.
If you've made it this far. We should probably talk.
There's a fair chance you're wondering whether I'd be a good fit for your team. Let's save you another twenty minutes of scrolling. Book a quick call and we can talk about design systems, governance, adoption, accessibility—or whatever challenge your product teams are wrestling with.